New for 2023
Foundry Innovation Awards
The Foundry Innovation Awards highlight the best in tech marketing and celebrate teams who have worked with us in the last calendar year to create campaigns that innovate and engage.
Shortlist winners were selected by a panel of Foundry leaders.
Honoring the spirit of innovation in marketing
At Foundry, innovation is in our DNA. We celebrate the marketers that challenge the status quo, that strive for the best outcomes possible, and that seek to set new standards along the way.
In its first year, the Foundry Innovation Awards program recognizes the best work by our clients, around the world and across a several areas of marketing. These are the campaigns, the event sponsorships, the content experiences, and the results that singularly achieve what marketers set out to do every day—leave lasting impressions that influence minds and drive outcomes.
Foundry Innovation Award categories
Best ABM Orchestration
The winner of the Best ABM Orchestration award had a successful ABM campaign that increased website engagement from target accounts, saw ad clicks from target accounts, and generated new opportunities for their business.
Winner: Juniper | Content Engagement Campaign
Honorable Mention:
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SunTec
Winner: AWS x Intel | Migrate to Modernise
Honorable Mention:
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CIO x Dell Technologies x VMWare x EssenceMediacom | Be Ready for the Future
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Okta | Building trust in a transforming world
Winner: Treasure Data | Triblio / Foundry – Annual ABM Campaigns
Best Demand Generation Campaign
The winner of the Best Demand Generation Campaign award used digital lead engagement to create a robust program with a granular audience segment that generated net leads and showed high engagement metrics.
Winner: HPE Aruba | Digital Lead Engagement Campaign
Honorable Mention:
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Crowdstrike Brand Post + Account Intelligence Campaign, CSO
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DWA Adobe DX China Digital Lead Engagement Campaign
Winner: Jellyfish x Tableau
Honorable Mention:
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Hitachi
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Okta
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Qlik
Winner: AVEVA | Selling Simplified / Foundry – Annual Channel Program / Digital Lead Engagement + Programmatic NA & LATAM
Honorable Mention:
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Jellyfish x Tableau
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Vercel
Best Integrated Campaign
The winner of the Best Integrated Campaign award has worked with us across a variety of channels (ex: social, display, lead gen, etc.) and ran campaigns that leveraged all our solutions proven by strong engagement of their target audience.
Winner: SentinelOne | Extend beyond the endpoint: Why we need XDR
Honorable Mention:
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HCL – IBM Mainframe
Winner: CIO x Dell Technologies x VMWare x EssenceMediacom | Be ready for the future
Honorable Mention:
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Intel | vPRO Community Engagement
Winner: OpenText | Digital Future: Time to think at scale
Honorable Mention:
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Cisco | Future Proofing Hybrid Work
Best Brand Storytelling
The winner of the Best Brand Storytelling award had a robust BrandHub complete with a variety of compelling content (ex. podcasts, interviews, etc.) proven by strong engagement of their target audience.
Intent Champion
The winner of the Intent Champion award effectively used intent data across their campaigns. This award acknowledges the value in intent data and early adopters of Foundry Intent.
Winner: Chargebee | Foundry x Leadsift Intent Powered Outbound
Honorable Mention:
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Alteryx
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Brother.co.jp
Winner: Okta x Green Cabin Wales
Honorable Mention:
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CyberArk
Winner: Avaya
Honorable Mention:
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OpenText
Best Use of Events
The winner of the Best Use of Events to Engage with Clients award engaged attendees through their innovative use of the event and closed business because of it.
Samsung | Samsung for Enterprise
Accenture | CIO of the Year, C-Level Customer Success Story
HPE | Virtual Roundtable Design
About us
At Foundry,* we’ve been at the forefront of the technology sphere since 1964. We’re proud to be an authority in the tech industry, reaching audiences all over the world.
We’re part of a vibrant community of technology buyers, and when we interact with them, we learn about them. Thanks to intent data, we understand our audiences like no one else – and as a result, we’re able to create the media and software solutions that help technology vendors guide decisions.