Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
How to create an ABM strategy in 5 steps
By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that 96% of marketers have a documented ABM strategy and that 94% of marketers…
Website conversion rate
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total number of website visitors. The…
Beyond IPv4: Addressing for the future
Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar to a telephone number, a connected device requires a unique IP address to…
The modern role of events
B2B events offer an unparalleled experience, unmatched by any other B2B channel. Events create an engaging platform where we connect directly with our audience, hearing about their experiences and challenges firsthand, and fostering genuine conversations.…
4 reasons your ABM program isn’t living up to expectations
One of the worst feelings is when you try something new – whether it be a restaurant, movie, or product – and it just doesn’t live up to your expectations. This is especially true in…
6 things award-winning ABM campaigns have in common
Account-based marketing (ABM) campaigns are among the biggest buzzwords in martech, along with “predictive” and “intent data.” However, building a successful (let alone, award-winning) ABM campaign isn’t easy. Over the last 8 years, we’ve partnered with…
Get it together: how SDR, Sales and Marketing alignment can power your pipeline
By Josh Lord It’s been more than a couple of years since the Sales Development Representative (SDR) role was based purely around the traditional sales floor method of cold calls and emails to prospective clients.…
3 ways to use intent data in multichannel orchestrations
Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another. Here's how to align intent and account-based efforts.
Don’t play with FIRE, unless you’re a B2B marketer
In an episode of “Ask an ABM Expert,” Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why FIRE is a great way…
Creating your ABM target list using firmographics
Building your target account list is the first step in any good ABM strategy, but it can be tricky. Let us show you how to build one using firmographics. The main goal of an account-based…
Q&A: The future of GDPR in the marketing landscape
The B2B data space is evolving at break-neck speeds and with it spanning wider and wider, data privacy is an increasing concern for consumers, businesses, and the people whose job it is to use that…
Top 5 mistakes marketing teams make when tracking first-party intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! We’ve seen a lot of successes and a lot of “learning experiences”…