In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 […]
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, […]
Competitive differentiation with a software guarantee – and Legos
For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the […]
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that […]
Content is the new advertising, and the best stories are told through the voice of the customer.
For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the […]
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]
Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across […]
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role […]