Masami Elischer

Articles by Masami Elischer


The top 3 lead gen challenges currently faced by APAC marketers

As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads with limited resources. At a regional level, delivering these results requires a combination of both local resources and expertise, with many of the marketers we [...]

  • Demand generation
  • Lead nurturing