Senior Marketing Specialist
Grace has more than 2 years of experience in B2B campaign, content, and social media marketing. Eager to make a difference in the world of B2B, she strives to bring a fresh perspective from the younger generation of marketers, infusing creativity and innovation into her work. She covers a variety of topics such as ABM, intent data, social media, and industry trends.
The feeling of FOMO… sucks. If you aren’t familiar, FOMO stands for “fear of missing out”. It’s the feeling that whatever you are doing, you are missing out on something even bigger and better. Maybe you were scrolling on social media and saw friends having fun without you. Or, you haven’t gotten around to seeing [...]
Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B marketing as bland infographics and…
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
You made it to our final installment of the ABM Crash Course Series! In today’s crash course, we’re going to cover everything you need to know to optimize your ABM program with orchestrated campaigns. What…
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost results and move the needle…
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In this post, we’re going to…
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is going to get personal. Don’t…
Welcome to our ABM Crash Course Series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs of account-based display advertising. At…
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long, and speed of travel is…
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments. So, to really make…
An intro to account-based marketing Account-Based Marketing (ABM) is one of the most widely mentioned terms in the world of B2B marketing. Although you might be familiar with the term ABM, you might not know…