Senior Marketing Specialist
With 2+ years of experience in B2B marketing, I've had the privilege of marketing Triblio's account-based marketing (ABM) software and supporting our transition to Foundry. Currently, I work for Foundry as a Sr. Marketing Specialist. Foundry sits at the intersection of media and marketing technology. Our organization generates and innovates with data, to drive demand for technology marketers everywhere.
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running my own Instagram and Facebook accounts. And at age 21, amid a global pandemic, my college experience was completely placed [...]
Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B marketing as bland infographics and…
You made it to our final installment of the ABM Crash Course Series! In today’s crash course, we’re going to cover everything you need to know to optimize your ABM program with orchestrated campaigns. What…
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost results and move the needle…
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In this post, we’re going to…
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is going to get personal. Don’t…
Welcome to our ABM Crash Course Series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs of account-based display advertising. At…
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long, and speed of travel is…
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments. So, to really make…
An intro to account-based marketing Account-Based Marketing (ABM) is one of the most widely mentioned terms in the world of B2B marketing. Although you might be familiar with the term ABM, you might not know…
If you work in the field of B2B marketing or ABM, you’ve most likely heard the term “orchestration” before – and if you have, you likely know that ABM Orchestration is no easy feat. As…