Blog
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Brian Stoller
Chief Marketing Officer
Brian Stoller has over 30 years of marketing experience building brands and managing performance driven campaigns. He is fluent in Mandarin Chinese and has global experience, leading marketing and branding teams across Asia and North America. He’s worked for some of the world’s most recognized brands, including CHANEL, American Express, Rolex, Jaguar-LandRover, HSBC, Bacardi, Diageo, LG Electronics, Unilever, Lionsgate, GSK, IBM, Cisco, SAP, Las Vegas Sands, and dozens others.
Articles by Brian Stoller
Blog
5 influences forcing us to redefine the role of the CMO for business growth
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement. [...]
Blog
B2B marketing’s traditional funnel model is being replaced, and marketers will lead the charge
As B2B buyers increasingly look to buy in B2C-style fashions, IDC's ACE model introduces a digital way forward aligned to how today's buyers operate. While the new framework requires deep strategic and organizational changes, Foundry…
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B2B decision making is non-linear, emotional, and messy—and marketers should embrace it.
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
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Choosing martech tools and channels
Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay the same or decrease. Making the focus on the most efficient tools, data, channels, and…
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Is the MQL undermining marketing?
When sales and marketing lack consensus, opportunities get left on the table On an almost weekly basis in our organization, in reviewing our campaign progress and numbers for the month, the conversation inevitably turns to…
Blog
I Broke the internet
Brian Stoller, Chief Marketing Officer, Foundry an IDG Inc. Company At a recent dinner I attended, Universal McCann’s Chief Media Officer Joshua Lowcook made an argument that the internet was broken. Once heralded as the…