The Intersection Newsletter
Subscribe for the latest marketing and technology insights from Foundry
Understanding RTO in the Post-Vaccine Era
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment,
How the Swedish Ministry of Defense leveraged Foundry editorial brands to raise brand awareness
Foundry significantly boosted page views by driving traffic to the Swedish Ministry of Defense’s career page, spreading details about numerous opportunities within the organization. The client The Ministry of Defense
CIO Tech Poll: Tech Priorities 2021
As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers (ITDMs) are tasked with researching and implementing new
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new
12 best practices for managing BDR teams in the technology sector
Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is hard to recruit and retain staff, they get
Overcome people retention challenges in sales development
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look
CIO Pandemic Business Impact Study – Looking Forward
This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to look forward to how ITDMs are preparing their
Content Marketing Pro Tips [Infographic]
There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to
Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to
Security Priorities for the EMEA Region
This EMEA region specific IDG Security Priorities executive summary provides insight into how the global pandemic prompted EMEA security leaders to re-evaluate how they manage risk, the security solutions and
4 Tips for Building Stronger Relationships through Virtual Events
IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for many to connect on. Many months later, we all
A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have
Understand the APAC Tech Purchase Process
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech
CIO Role Expands into the Customer Experience [Infographic]
Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing cybersecurity protections, and improving the customer experience at
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that
MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals
Tech Marketing Survey: More Digital, More Metrics that Matter
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted
4 Essential Elements to Incorporate into your ABM Strategy
While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to
International Women’s Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for
2021 State of the CIO White Paper
The CIO’s shift from tech-centric manager to business strategist and transformational leader has been steadily evolving over the last few years. Then came the COVID-19 pandemic which accelerated the shift
Selling to the CSO Webcast
CSOs have always needed to stay agile as business risk is constantly evolving and transforming. The transition to work from home, immediate need for secure collaboration tools and the pivot
Continue Your Black History Awareness/Celebrations with These 6 Resources
The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black
Pandemic Fuels Tech Advancements in EMEA
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the EMEA specific technology purchase process. How did the pandemic impact the tech buying journey
First-Hand Look at the 2021 CIO Priorities
The 20th annual State of the CIO is coming after one of the most unique years in the report’s history. This edition of the study looks at previous topics such