This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs. [...]
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San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and an upcoming…
In this article, we take a close look at Amazon’s success using first party intent data, and how B2B marketers can excel using the same techniques. Introduction: The Power of Amazon’s Personalization Engine Let’s face…
With more than 8,000 companies in the MarTech industry, it can be hard to determine which technologies are right for your team. Here are some tips to help: Marketing, Account-Based Marketing If I had to…
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or fall somewhere in between, there’s…
In light of everything happening in the world right now, it might seem a little dramatic to call what’s happening with third party cookies an “apocalypse,” but hear me out. Biblical definitions aside, an apocalypse…
Learn how to calculate ROI from new tech purchases and how to avoid wasting budget on tools that don’t scale with your business. Understanding Tech ROI: The Core Question “How long until we make our…
Learn how data integrity impacts your ability to identify accounts, personalize content, and run accurate marketing campaigns. Why Data Quality Is Everything Integrity is a universally valued principle but when it comes to data, integrity…
The data layer is the unsung hero of your website. It enables the smooth flow of data between the end user and all the apps running behind the scenes. Understanding the Data Layer The data…
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities study, 29% of IT decision-makers…
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
Over the past year, we’ve continued to see technology products and services evolve with business objectives – such as the need to improve the customer experience, improve internal processes, and generate new revenue systems –…
APIs power seamless tech integrations — like a digital waiter making sure your apps talk to each other without confusion. A spicy tuna roll, to be exact. It’s non-negotiable — if that roll doesn’t hit…
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to security incidents, safeguarding confidential data,…
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and more important. This is one…
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company’s Global CIO and…
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 28 people in the buying committee,…
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
