State of the CIO in APAC
The 2025 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time on security management while working more closely with line of…
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AI: It’s ROI Time
Foundry’s third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges. [...]
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State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2025 State of the CIO study, 77% view themselves as a changemaker, increasingly leading business and technology initiatives. Supporting this, EMEA…
AI dominates the cloud conversation
In its 12th year, Foundry’s Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research includes adoption and spending plans, business drivers, challenges, and top cloud growth areas, such…
Role & Influence of the Technology Decision-Maker Study
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Role & Influence of the Technology Decision-Maker white paper
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively…
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but didn’t convert. In fact, data…
RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and an upcoming…
How B2B Marketers Can Replicate Amazon’s Success With First Party Data
In this article, we take a close look at Amazon’s success using first party intent data, and how B2B marketers can excel using the same techniques. Introduction: The Power of Amazon’s Personalization Engine Let’s face…
The Post Pandemic Software Buyers Guide
With more than 8,000 companies in the MarTech industry, it can be hard to determine which technologies are right for your team. Here are some tips to help: Marketing, Account-Based Marketing If I had to…
A Miracle on North 1st Street
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or fall somewhere in between, there’s…
The B2B Marketer’s Guide to the Third Party Cookie Apocalypse
In light of everything happening in the world right now, it might seem a little dramatic to call what’s happening with third party cookies an “apocalypse,” but hear me out. Biblical definitions aside, an apocalypse…
What Is the Return on Technology Investment?
Learn how to calculate ROI from new tech purchases and how to avoid wasting budget on tools that don’t scale with your business. Understanding Tech ROI: The Core Question “How long until we make our…
Why Data Integrity Matters
Learn how data integrity impacts your ability to identify accounts, personalize content, and run accurate marketing campaigns. Why Data Quality Is Everything Integrity is a universally valued principle but when it comes to data, integrity…
What Is the Data Layer
The data layer is the unsung hero of your website. It enables the smooth flow of data between the end user and all the apps running behind the scenes. Understanding the Data Layer The data…
The State of Partner Marketing
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…
State of the CIO webcast 2024
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
State of the CIO 2024 white paper
Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.
What is an API?
APIs power seamless tech integrations — like a digital waiter making sure your apps talk to each other without confusion. A spicy tuna roll, to be exact. It’s non-negotiable — if that roll doesn’t hit…
How do security leaders view AI and cyber risk insurance?
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to security incidents, safeguarding confidential data,…
The evolving challenges and the growing risks of the CSO
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and more important. This is one…
A day in the life of an IT leader: Daniel Stuart, CIO, Southwire
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
Day in the life of a Chief Digital Officer: David Gerstle, MBTA
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…