Buyer engagement
As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.
White paper
Partner Marketing White Paper 2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner…
Blog
Here’s what separates ‘great’ from ‘good’ in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.