Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
The complete guide to lead nurturing
A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never convert, no matter how many times your sales team calls them? It’s because…
What Tech Buyers Value Most During Vendor Engagement
Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. Or maybe you’re watching market demand rise almost overnight. Whatever your case may…
How to launch successful account-based display ads
Welcome to our ABM crash course series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs of account-based display advertising. At…
Tech Budgets Rise as IT Turns to Cybersecurity
We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing which innovations are worth spending for — with some currently top of mind…
14 Data & Analytics Bloggers to Follow Today
Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. According to IDG: 67% of enterprises agree that the pandemic accelerated their organization’s…
Understanding RTO in the Post-Vaccine Era
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment, organizations are looking forward and…
Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to virtual events like tradeshows and…
A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have shifted, and organizations are striving…
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing…
4 Essential Elements to Incorporate into your ABM Strategy
While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to focus efforts on target accounts…
International Women’s Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975,…
Continue Your Black History Awareness/Celebrations with These 6 Resources
The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by…