The Intersection Newsletter
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MarketingFit Guide Series
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field
Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology’s value is being realized and
CIO Pandemic Business Impact Survey, 2020
Since the pandemic began in March, mindsets on when “back to normal” life will occur have changed. Previously it was by the summer, then by the fall, and now we’re
Massachusetts Tech Companies Unite Around Social Justice, Taking Steps for Action
The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed the importance of the Black Lives Matter movement,
Lenovo’s fresh and innovative take on I.T. conversations
Foundry collaborated with Lenovo to create ‘Late Night I.T’, an innovative talk show that has garnered over 195+ page views. The show delves into the profound impact of smart information
IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just
60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the world,” a quote often attributed to Gandhi, is
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
How Does Your Content Marketing Strategy Measure Up? [Infographic]
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you
Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager
8 Tips to Drive the ROI of your Email Campaigns
Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. Email continues to provide the best
IDG Acquires Triblio: Here’s Why it Matters
Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re delighted and we think that this is an
2020 Cloud Computing Executive Summary
Cloud platforms are playing critical roles in helping businesses react to the current crisis as they enable operational resiliency and provide necessary work from home tools. This executive summary provides
5 Essential Metrics Marketers Should Measure in 2020
In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers
2020 Cloud Computing Study
As organizations continue to realize benefits from cloud computing, there is no question that cloud tools and solutions are here to stay. IDG’s 2020 Cloud Computing research measures cloud computing
MarketingFit Guide to B2B Video Marketing That Works
Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many
Moving Beyond Amplification, Building a Strong Social Strategy
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage
Connecting You to a Global Community of Tech Buyers [Infographic]
Our enhanced website is here, and we are so excited to share these updates with you! Whether you are a long-time visitor or have not yet had a chance to
Welcome to the New IDG.com
We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is
2020 Customer Journey Poster
Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you
IT Leaders’ Response to the COVID-19 Pandemic [Infographic]
Starting out 2020, technology initiatives were filled with promise. More than half, 59%, of IT leaders expected their IT budgets to increase over the next 12 months while only 7%
CIO COVID-19 Impact Study
If you had asked IT leaders in the beginning of 2020 about their upcoming tech initiatives plans and expectations for IT budget growth, the answer would have been promising. COVID-19
Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored by IDG). The majority of tech marketers (52%)
What Does the Crystal Ball Tell Us? Nothing, But History Might.
Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult decisions be aided by the benefit of that
How are IT Leaders Responding to the Pandemic?
Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging