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The complete guide to lead qualification
A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only half the battle? All too often, we see
What Tech Buyers Value Most During Vendor Engagement
Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. Or maybe you’re watching market demand rise almost
EMEA specific Customer Engagement research
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a
How to launch successful account-based display ads
Welcome to our ABM crash course series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs
Insight into the pandemic’s impact on the future of work [Infographic]
Albeit for good reason, it’s been far too long since businesses were able to regularly function in an office setting. By the end of 2021, 85% of organizations will have
Tech Budgets Rise as IT Turns to Cybersecurity
We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing which innovations are worth spending for — with
Preferred Content Types for APAC Tech Buyers
Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology
How Foundry helped CDI drive quality traffic to their recent content
CDI successfully utilized Foundry Ads to effectively drive high-quality traffic to their blog posts, specifically targeting influential IT decision-makers along the East Coast of the US. The client Computer Design
14 Data & Analytics Bloggers to Follow Today
Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. According to IDG: 67% of enterprises agree that
Understanding RTO in the Post-Vaccine Era
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment,
How the Swedish Ministry of Defense leveraged Foundry editorial brands to raise brand awareness
Foundry significantly boosted page views by driving traffic to the Swedish Ministry of Defense’s career page, spreading details about numerous opportunities within the organization. The client The Ministry of Defense
CIO Tech Poll: Tech Priorities 2021
As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers (ITDMs) are tasked with researching and implementing new
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new
12 best practices for managing BDR teams in the technology sector
Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is hard to recruit and retain staff, they get
Overcome people retention challenges in sales development
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look
CIO Pandemic Business Impact Study – Looking Forward
This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to look forward to how ITDMs are preparing their
Content Marketing Pro Tips [Infographic]
There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to
Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to
Security Priorities for the EMEA Region
This EMEA region specific IDG Security Priorities executive summary provides insight into how the global pandemic prompted EMEA security leaders to re-evaluate how they manage risk, the security solutions and
4 Tips for Building Stronger Relationships through Virtual Events
IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for many to connect on. Many months later, we all
A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have
Understand the APAC Tech Purchase Process
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech
CIO Role Expands into the Customer Experience [Infographic]
Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing cybersecurity protections, and improving the customer experience at
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that