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The Drive to Transform Powers a More Inclusive Buying Dynamic
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved
2019 Role & Influence of the Technology Decision-Maker Research
The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks
CIOs Strive for Strategic Growth
Heads of IT are broadening their strategic role and collaboration with line of business (LOB) to ensure a smooth maturation of digital business transformation. This infographic, based on the 2019
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit
Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value
Technology Content Marketing 2019: Benchmarks, Budgets And Trends
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee – and Legos
CIOs Embrace Strategist Charter as Digital Business Matures
IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO
Digital Transformation Raises the Bar and the Rewards
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related
CIOs Advance their Strategic Role
With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives
2019 State of the CIO
CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues to evolve in today’s business climate and to
The CSO’s Role & Priorities – Part 2
For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and
The Future of Security: Security Priorities Webcast
Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are
A Guide to the CIO’s Tech Priorities & Spending Plans
This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
Navigating IT: Objectives and Obstacles
InfoWorld’s Navigating IT Survey was conducted to gain a deeper understanding of the IT priorities and goals of the InfoWorld audience as well as how these priorities are impacting the