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CMO Perspectives: Aerospike
The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that the Aerospike marketing team learned and are working
Digital Business executive summary 2021 – EMEA region
Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, challenges associated with achieving digital success, and the
Tech Events in 2022: Digital, In Person or Both?
As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and they are here to stay. Demand for digital
The Ascension of Security…Finally
In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her head and she mistakes it for a piece
How to Turn Your Native Content into Sales Leads
One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And when these pieces share valuable content, more than
Transforming your ABM strategy with predictive orchestration
Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account’s activities. Encompassing an ABM program’s functions from start to finish, orchestration makes small nuances simple and
Marketing in a Cybersecurity Driven World
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption
How BMC Helix generates awareness through high value content
Foundry collaborated with BMC Helix to develop high-value content offerings within Foundry’s editorial environment, driving engagement with top IT executives and surpassing goals. The collaboration achieved an impressive 10.4% engagement
A successful integrated experience for CDW
Foundry partnered with CDW to deliver high-touch events, uniting technology executives and partners in diverse settings such as elegant dinners, tastings, and sports games. The collaboration encompassed 38 events across
Generate more revenue with sales activation
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In
Lead Generation and Lead Nurturing Campaigns: What is the difference?
Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to
What is sales enablement?
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50%
7 ways technology marketers can improve lead nurturing with personal touchpoints
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the
MarketingFit Guide: Marketing Your Technology to Millennials
More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior
How to deliver a personalized experience
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is
There’s No Looking Back – The Future of Business is Digital
In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology is a disruptive force for organizations, supporting both
How Foundry delivered high quality leads for leading saas data protection company
Foundry curated a unique content journey to identify engaged prospects and successfully delivered 350 leads to the client, with an average of 19% repeat visitors. The client A leading provider
A world-class learning experience with IBM Analytics University and Foundry
Foundry developed a custom event experience with immersive learning opportunities on IBM’s analytics offerings for over 1000 attendees. The client IBM is a global technology company that provides hardware, software,
How to automate your lead nurturing strategy
A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales funnel and turning them into buyers. However, lead
The complete guide to lead nurturing
A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never convert, no matter how many times your sales
The complete guide to lead qualification
A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only half the battle? All too often, we see
What Tech Buyers Value Most During Vendor Engagement
Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. Or maybe you’re watching market demand rise almost
EMEA specific Customer Engagement research
Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a
How to launch successful account-based display ads
Welcome to our ABM crash course series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs