Research topic
Have marketing ICPs caught up to the tech company first revolution?
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift in recent years,…
The new CIO-vendor relationship
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look at what’s on the modern…
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools…
How to engage and market to security buyers
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing security products and…
Are marketers and IT aligned on AI initiatives?
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a…
Security priorities: a look ahead
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents, as well as how organizations…
Inside the C-suite: CIOs share how the role is evolving
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
How to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
Technologies taking center stage
We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.
CIO Tech Poll: Tech Priorities Study
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities study, 29% of IT decision-makers…
State of the CIO in APAC
The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while working more closely with line…
State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2024 State of the CIO study, 90% view themselves as a changemaker, increasingly leading business and technology initiatives. Supporting this, EMEA…