Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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In light of everything happening in the world right now, it might seem a little dramatic to call what’s happening with third party cookies an “apocalypse,” but hear me out. Biblical definitions aside, an apocalypse…
Learn how to calculate ROI from new tech purchases and how to avoid wasting budget on tools that don’t scale with your business. Understanding Tech ROI: The Core Question “How long until we make our…
Learn how data integrity impacts your ability to identify accounts, personalize content, and run accurate marketing campaigns. Why Data Quality Is Everything Integrity is a universally valued principle but when it comes to data, integrity…
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and…
The data layer is the unsung hero of your website. It enables the smooth flow of data between the end user and all the apps running behind the scenes. Understanding the Data Layer The data…
How to Evaluate IP Vendors for Real Marketing and Sales Impact IP address intelligence is one of the most powerful tools in a modern B2B marketer’s toolbox. It helps you identify website visitors, uncover intent…
Turn Your Forms Into Conversion Machines — Not Exit Triggers Let’s be honest, no one likes filling out long, awkward forms. Especially not your B2B prospects. If you’re driving quality traffic to your site but…
Why the Source of Your IP Data Matters More Than You Think In the world of B2B marketing, data is everything, but not all data is created equal. When it comes to reverse IP lookups,…
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where tech leaders anticipate their spending…
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the CIO study, I was fascinated…
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift in recent years,…
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look at what’s on the modern…
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools…
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing security products and…
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a…
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents, as well as how organizations…
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities study, 29% of IT decision-makers…
The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while working more closely with line…
In the EMEA region, the role of the CIO is evolving. According to the 2024 State of the CIO study, 90% view themselves as a changemaker, increasingly leading business and technology initiatives. Supporting this, EMEA…
According to the global 2024 State of the CIO study, 89% of organizations in North America expect their overall IT budget to either increase or stay the same this year. North American CIOs expect an…
