Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
Subscribe for the latest marketing and technology insights from Foundry
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to virtual events like tradeshows and…
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have shifted, and organizations are striving…
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech buying journey for APAC decision-makers?…
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including:…
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the EMEA specific technology purchase process. How did the pandemic impact the tech buying journey for EMEA decision-makers? Who is…
According to Network World’s 2020 State of the Network research, 59% of IT decision-makers say that their organization’s data center is undergoing change with the replacement of older technologies for new. This increases to 65%…
According to CIO’s Pandemic Business Impact survey, data & analytics is the number one technology that IT leaders expect to invest more dollar in to become a digital business over the next 12 months. security…
Gain insight into the data & analytics purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
According to IDG’s 2020 Cloud Computing Survey, 32% of organizations’ total IT budget will be allocated to cloud computing over the next 12 months – opening huge opportunity for cloud solution providers. With cloud being…
Based on CSO’s Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security leaders expressed greater concern about attacks targeting work from home employees. Another 73%…
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in business increases and organizations upshift…
While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on technology in 2020. It is the fuel that is keeping businesses, schools, and…
Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you traverse the elements. Using the…
The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any barriers with content that educates…
In the 7th year of the study, the 2019 IDG Customer Engagement survey provides in-depth information on the various types and volume of content consumed throughout the technology purchase process. The research looks at how…
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is…
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper “The Drive to Transform Powers a More Inclusive Buying Dynamic,” highlights who is involved in the tech purchase process,…
The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks at the current types of…
The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision? We all know the answer,…
Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations.…
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related downloaded content has provided value…
