Blog
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
Nurture & engagement
How to keep people engaged, maintain momentum, and drive decisions.
White paper
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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Blog
If intent data is the foundation, engagement is the whole building
As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?
Blog
The top 3 lead gen challenges currently faced by APAC marketers
As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads with limited resources. At a…
Blog
4 ABM metrics that should matter to sales
If you’ve ever navigated a cross-country journey with a paper map and a passenger who likes to stop for directions, you are not alone. The B2B buyer’s journey is more complicated than attempting a road…
Blog
How sales teams turn conversations into conversions
Psychologists say it only takes 7 seconds to make a first impression, and nobody recognizes the importance of first impressions more than salespeople. However, with today’s intent data and machine learning, sales teams are making…
Blog
Anatomy of a successful ABM orchestration
If you work in the field of B2B marketing or ABM, you’ve most likely heard the term “orchestration” before – and if you have, you likely know that ABM Orchestration is no easy feat. As…
Blog
ABM gifting works: A one year look back at demo incentives, customer marketing, & more
For some time now, B2B gifting has been closely associated with account-based marketing. It makes sense when you think about it. Gifting is a great tactic for personalizing your buyers’ and customers’ experience, which is…
Blog
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of…
Blog
Why do we need an ABM platform if we already use a marketing automation platform?
The most experienced ABM marketers usually start out with one or two marketing technologies as they build their first ABM campaigns and prove the value of the account-based model to their organisation. Marketing automation platforms…
Blog
6 storytelling tricks to help you create an emotional connection with your customers
The relationship between brand and story The first time I heard the word “brand,” I was maybe 10 years old. My dad came home with a short iron rod as big around as a ballpoint…
Blog
Get it together: how SDR, Sales and Marketing alignment can power your pipeline
By Josh Lord It’s been more than a couple of years since the Sales Development Representative (SDR) role was based purely around the traditional sales floor method of cold calls and emails to prospective clients.…
Blog
Top tools for BDRs
While you may have an amazing Business Development Representative (BDR) team, it’s no secret the job can be rough. So make your BDRs’ lives a little easier with a few helpful sales tools? We asked…
Blog
Three pro tips for personalization during the buyer’s journey
With a little more detail you can turn standard (potentially slightly boring) content into eye-catching visuals for your prospective customers. Personalization isn’t new, but its value for sales and marketing strategies remains significant. Personalizing content…
Blog
The 5 core skills every BDR needs
Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through identifying new business opportunities and…
Are you engaging with IT decision-makers on social media?
Acknowledging the impact on global communication and the relationships cultivated through social media, June 30th is officially recognized as Social Media Day. It’s a day to bring the world together to celebrate the personal and…
Blog
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what…
Blog
Structure of BDR teams in sales development
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly 20 years’ experience in the…
Blog
Measure the effectiveness of a sales development team
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales development team in the Tech…