This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs. [...]
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With Halloween right around the corner, I’m excited for all things pumpkin carving, haunted houses, and spooky movies. But there’s one part of haunted houses I can’t stand the constant feeling of being watched. The…
Check out this article to see how you can find your ideal customer profile using qualitative and quantitative data you already have about your audience. As a B2B marketer for a company with a wide…
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and an upcoming…
Does buyer intent data seem fishy to you? Learn how first, second, and third-party data really work with this simple, fun fishing analogy. Buyer intent data is information about your target audience’s online behavior that…
In this article, we’ll walk you through the differences between public and private IP data sources and which one is better for your organization. Understanding IP Address Data in B2B Marketing IP addresses are more…
Account scoring is one of the most effective ways to leverage first party intent data and turn anonymous website traffic into sales and marketing leads. Moving Beyond Fit Based Scoring Historically, account scoring has focused…
A Smarter Way to Prioritize Website Traffic and Drive Action Traditionally, account scoring focused solely on how well a company “fit” your Ideal Company Profile (ICP). But here’s the truth: fit alone doesn’t indicate interest.…
How to Use First-Party Data to Unlock High-Intent ABM Opportunities If you’re serious about account-based marketing, here’s a truth bomb: first-party intent data is your most underutilized asset. Also called engagement data, this refers to…
Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively,…
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking about the gap that exists…
The feeling of FOMO… sucks. If you aren’t familiar, FOMO stands for “fear of missing out”. It’s the feeling that whatever you are doing, you are missing out on something even bigger and better. Maybe…
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes intent so confusing and difficult…
