AccessData collaborated with Foundry to reach CIOs and CISOs in the post-breach space, driving awareness of their solutions and generating new interests and leads. The partnership achieved over 20,000 page views using MarketPulse and Foundry editorial feeds.
The client
AccessData develops and delivers digital forensics and e-Discovery software solutions for corporations, law enforcement, government agencies and law firms worldwide.
The challenge
Reach CIOs and CISOs in the post-breach space. Drive awareness of AccessData solutions while generating new interest and leads.
Program strategy & solution
- MarketPulse power pack
- Custom research with 10-15 survey questions and 100 respondents
- One, four-page white paper based on MarketPulse research results
- Audio on-demand webcast based on MarketPulse research results and syndicated for lead generation
- Visual snack pack
- Standard infographic, infogram and mini motion graphic based on MarketPulse research results
- 3-month BrandPost co-branded with CIO editorial brand
- Program content is promoted natively across Foundry editorial feeds
“Working with Foundry, I was able to quickly and easily create new content to aid in our marketing efforts, driving increased brand awareness for AccessData among key C-level audience targets and generating new leads for my sales team.”
— Jessica Carter, Senior Director, North America Marketing, AccessData
