ABM & Intent Benchmarking Study

Tech marketers have taken a particular interest in account-based marketing (ABM), given the complex factors that influence IT purchases. Foundry’s second global survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. While most organizations are still early in their adoption journey, the results to date indicate that ABM is […]

ABM & Intent Benchmarking Study 2022 – White paper

For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high. With 96% of respondents stating that their organization has a documented ABM strategy, the results indicate that ABM is on track to not only become a mainstream marketing discipline but even displace […]

Report: Marketers see clear benefits when a partner marketing strategy is defined

Foundry’s 2022 Partner Marketing research highlights the value of partner marketing as organizations cultivate new customers and partner relationships Boston, Mass. – October 4, 2022 – Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused on partner marketing activities […]

Partner Marketing White Paper 2022

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers […]

Partner Marketing Study 2022

It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards make the efforts worth it all. Understanding what your peers at other tech companies are focusing their partner marketing efforts […]

IDG Communications Acquires Selling Simplified to Become the Largest Provider of B2B Tech Leads Globally

Selling Simplified’s database and demand generation software will further IDG’s technology and data platform evolution Boston, MA — February 8, 2022 — IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has […]

IDG Communications Acquires LeadSift, a Leading B2B Sales & Marketing Intelligence Platform

Acquisition enhances actionable intent data on B2B tech buyers Boston, Mass – December 14, 2021 – IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right […]

IDG Releases First Party Intent Data, Improving Tech Seller Sales Insights and Marketing

“Neon” Intent Reporting Reveals Account Activity and Topical Purchase Interests from IDG’s Ecosystem of Publications, Events, and Awards Boston, Mass. – September 9, 2021 – IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing was greatly and quickly depended on. In fact, 1/3 of tech marketers say their organization was extremely or very successful […]

IDG Launches Next-Generation of Marketing Automation with Agreement to Acquire Triblio

Deal will combine IDG’s global data publishing power with Triblio’s best-in-class ABM SaaS platform Boston, Mass. – June 23, 2020 – IDG Communications, Inc. has acquired Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms. The combination will spark a new era that brings together account-based marketing (ABM), […]

Documented Strategy an Imperative for Partner Marketing Success

Tech Marketing Budgets Devoted to Partner Marketing Efforts Expected to Increase Boston, Mass. – March 3, 2020 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2020 Partner/Alliance Marketing Study, focused on partner marketing activities within the tech industry. This study looks at budgets, challenges and […]

IDG UK Launches New Sites to Surround Entire Tech Buying Committee with Quality Content

In the booming UK tech landscape, CSO fills security insight need London – October 31, 2019 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – is pleased to announce the launch of three new UK-focused enterprise brands (click to tweet). In addition, IDG today announces a major investment […]