The 2023 Foundry Account-Based Marketing (ABM) & Intent Benchmarking Study was conducted in August of 2023 to understand the uses, goals, and challenges of account-based marketing, as well as how intent data is used to…
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Foundry’s 2022 Partner Marketing research highlights the value of partner marketing as organizations cultivate new customers and partner relationships Boston, Mass. – October 4, 2022 – Foundry (an IDG, Inc. company), the global leader in…
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner…
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity – so hopefully the rewards…
Selling Simplified’s database and demand generation software will further IDG’s technology and data platform evolution Boston, MA — February 8, 2022 — IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a…
Acquisition enhances actionable intent data on B2B tech buyers Boston, Mass – December 14, 2021 – IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and…
“Neon” Intent Reporting Reveals Account Activity and Topical Purchase Interests from IDG’s Ecosystem of Publications, Events, and Awards Boston, Mass. – September 9, 2021 – IDG Communications, Inc. – the world’s leading tech media, data and marketing…
There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing…
Deal will combine IDG’s global data publishing power with Triblio’s best-in-class ABM SaaS platform Boston, Mass. – June 23, 2020 – IDG Communications, Inc. has acquired Triblio in a deal that will accelerate the shift…
Tech Marketing Budgets Devoted to Partner Marketing Efforts Expected to Increase Boston, Mass. – March 3, 2020 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the…
In the booming UK tech landscape, CSO fills security insight need London – October 31, 2019 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – is pleased to…