Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely on throughout the purchase process? When should a technology vendor follow-up and how should they engage? This year’s research found that EMEA tech buyers are having a challenging time finding high-quality content, however of the helpful content that they do find, 51% say that it’s provided them with actionable information. Find insight on how to ensure quality content in this research guide.
Download the EMEA white paper to gain insight into:
- How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
- The percentage of content that provides EMEA tech buyers with value, and how to ensure tech marketers consistently provide value.
- The types of content EMEA ITDMs rely on and how virtual events played a role this past year.
