How the Swedish Ministry of Defense leveraged Foundry editorial brands to raise brand awareness
The Ministry of Defense is responsible for Sweden’s military defense and its support agencies. Its strategic planning includes international operations and security-building activities.
The Swedish Ministry of Defense wanted to leverage Foundry editorial brands to engage with IT professionals. The goal was to keep and sustain the attention of IT professionals, and to drive them to a careers page with details of opportunities within the organization. They also wanted to boost page views and raise brand awareness with their target audience.
Program strategy & solution
Content was hosted on IDG.se via both Native content integration and Ads. This allowed Swedish Ministry of Defense to share valuable content with Foundry site visitors whilst also gaining third-party brand credibility through seamless native blog integration.