On the road: Rajashree Rammohan, Foundry

This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj’s firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints. From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape. 

Navigating generative AI and building effective teams: insights from Raj Rammohan

In the latest episode of “On the Road,” host Rick Currier sits down with Raj Rammohan, a marketing leader with extensive experience in partner and alliances marketing. The conversation dives into the complexities of generative AI, the importance of collaboration in marketing, and the strategies for engaging across generations in the workplace.

Navigating generative AI

Generative AI has revolutionized the way marketing content is created and consumed. Raj shares her perspective on this transformation, emphasizing the importance of staying relevant and adaptable in a rapidly changing landscape.

“It’s all about staying relevant and realizing it’s a journey, not a destination. Always keep yourselves abreast with changes that are coming, keep innovating, and embrace the changes.” – Raj Rammohan

This insight highlights the necessity for marketers to continuously evolve their strategies and leverage new technologies to stay competitive. The ability to adapt and innovate is crucial in an industry that is constantly being reshaped by advancements in AI and digital tools.

Engaging across generations

Engaging with a multi-generational workforce presents its own set of challenges and opportunities. Raj discusses the importance of understanding the unique needs and preferences of different age groups within an organization. He stresses the value of flexibility and cultural sensitivity in executing marketing strategies across diverse regions.

“Building long-term relationships with your customer, the partner, is another challenge. The market is so volatile at the moment; people are changing jobs, either changing or switching off. How do you keep that relationship with your customer?” Raj explains. This question underscores the need for marketers to be adaptable and to foster strong, lasting connections with their partners and clients.

Raj’s approach to partner marketing is both consultative and collaborative. He finds satisfaction in helping partners identify their needs and develop tailored solutions. This approach not only strengthens partnerships but also drives mutual success.

Conclusion

The conversation with Raj Rammohan offers valuable insights into the evolving world of marketing. From the impact of generative AI to the importance of engaging across generations, Raj’s expertise provides a roadmap for marketers seeking to navigate these challenges effectively. By staying relevant, embracing change, and fostering strong relationships, marketers can position themselves for success in an ever-changing industry.

As Raj succinctly puts it, “Stay relevant and embrace the journey.” This mindset is essential for anyone looking to thrive in the dynamic world of marketing.

Rajashree Rammohan is the Vice President, Partner & Alliance Marketing, Foundry

About Foundry :  

Foundry is at the intersection of media and martech.

Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels. Learn more at https://foundryco.com/