MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research explores this process for IT decision-makers at small-medium businesses (SMB; <1,000 employees).

Download this white paper to learn:

  • SMBs likelihood to consider new vendors and how the pandemic impacted their tech purchases.
  • The number of people involved in the SMB purchase process and who’s involved at each stage.
  • The information sources and content types that SMB tech buyers rely on to stay informed.
  • How SMBs evaluate tech vendors and their expectations for vendor communication.


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