MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research explores this process for IT decision-makers at small-medium businesses (SMB; <1,000 employees).
Download this white paper to learn:
- SMBs likelihood to consider new vendors and how the pandemic impacted their tech purchases.
- The number of people involved in the SMB purchase process and who’s involved at each stage.
- The information sources and content types that SMB tech buyers rely on to stay informed.
- How SMBs evaluate tech vendors and their expectations for vendor communication.