Foundry developed a custom event experience with immersive learning opportunities on IBM’s analytics offerings for over 1000 attendees.
IBM is a global technology company that provides hardware, software, cloud-based services and
Help customers learn new skills and build credentials while proving the overall value of IBM analytics solutions and how they can transform businesses through a multi-day event in multiple locations.
Produce a world-class learning experience that provides quality engagement with customers. Develop a strategic pre- and post-event marketing plan that includes quality content and promotions to further IBM brand awareness.
Program strategy & solution
Building off the first IBM Analytics University, Foundry developed a custom event experience that expanded on the previous year to include more robust content, in-depth discussions, hands-on workshops and product demonstrations on IBM’s analytics offerings. From a call for papers to delegate marketing and smart badges tracking activity onsite, Foundry provided turnkey and value-added services for a seamless event experience for IBM and an immersive learning opportunity for technology decision-makers.
“Being able to meet with and collaborate with the Planning Analytics Product Design team was immeasurable. Providing sessions to allow users/developers share their insights with the Designers I believe will deliver solid results.”
— Andrew P. Hornyak, Sr. Bi Developer, University of Pittsburgh