Foundry hosted a three-part series using Computerwoche to leverage Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate engagement with B2B IT executives. The series successfully attracted 297 attendees, surpassing the guarantee by 240%.

The client

Hewlett Packard Enterprise offers worldwide IT, technology & enterprise products, solutions and services.

Client challenge

Build awareness around Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate new leads for B2B IT executives.

Program strategy & solution

  • Host three-part live webinar series with Computerwoche over three months
  • Moderate, advise and create storyboard for landing page
  • Increase engagement through creation of poll questions
  • Upload recordings to Computerwoche’s YouTube channel
  • Promote series via digital banner ads, social posts, text ads, invitation mailings and mentions in Foundry’s websites and articles

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