Events, Marketing tactics | Case studies HPE software webinar series builds awareness & generates new leads in Germany 2/12/2022 The client Hewlett Packard Enterprise offers worldwide IT, technology & enterprise products, solutions and services. Client challenge Build awareness around Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate new leads for B2B IT executives. Program strategy & solution Host three-part live webinar series with Computerwoche over three months Moderate, advise and create storyboard for landing page Increase engagement through creation of poll questions Upload recordings to Computerwoche’s YouTube channel Promote series via digital banner ads, social posts, text ads, invitation mailings and mentions in Foundry’s websites and articles Share:
