Foundry hosted a three-part series using Computerwoche to leverage Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate engagement with B2B IT executives. The series successfully attracted 297 attendees, surpassing the guarantee by 240%.
Hewlett Packard Enterprise offers worldwide IT, technology & enterprise products, solutions and services.
Build awareness around Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate new leads for B2B IT executives.
Program strategy & solution
- Host three-part live webinar series with Computerwoche over three months
- Moderate, advise and create storyboard for landing page
- Increase engagement through creation of poll questions
- Upload recordings to Computerwoche’s YouTube channel
- Promote series via digital banner ads, social posts, text ads, invitation mailings and mentions in Foundry’s websites and articles