Red Hat builds momentum and trust with Foundry Ads collaboration

The client

Red Hat is a leading provider of enterprise open-source solutions, using a community-powered approach to deliver high-performing Linux, cloud,Reg container, and Kubernetes technologies.

Campaign objectives

Build momentum for Red Hat and position them as a trusted partner among ITDMs by leveraging Foundry’s Insider Pro platform.

Program strategy & solution

Foundry developed a campaign that tapped into our exclusive Insider Pro platform to drive consideration for Red Hat. This award-winning subscription-based platform provides advice, tools, tips and research aimed at helping IT pros make tough decisions about tech products and solutions. To appeal to this global audience and reach ITDMs at scale, Foundry developed ‘The Code is Open’ Insider Pro sponsorship that provided readers with free access to Insider Pro’s premium content for a day. Banner ads, newsletters, roadblocks and welcome ads were used to spread the word to all Foundry readers.

Program info

Type of campaign: Awareness and thought leadership

Regions: US

Audience: IT managers+

KPIs: CTR, open rate

Length of campaign: 1 day