Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing cloud services and solutions, including: the complexity of the journey, who’s involved in each stage, and factors impacting vendor selection. The research also details the top information sources cloud buyers turn to, the types of content they rely upon, and their advertising preferences.

Download this guide to learn:

  • How cloud-focused decision-makers expect their budget to shift.
  • The full buying committee for the cloud purchase process
  • What content types cloud buyers need and where they go to find them
  • The impact of tailored content and advertising