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How OpenText generated millions of pipeline in 6 months

Digital Futures: Time to think at scale Winner of Digiday Content Marketing Awards for Best Branded Content Site – B2B A drastically changed world and historic rates of digital transformation have led us into what IDC calls The Great Restart. As a result, 73% of IT leaders say cloud security is their top priority; but where

News 05/18/2023

Submissions Open For InfoWorld’s Technology of the Year 2023 Awards

The annual awards recognize the best and most innovative products in software development, cloud computing, data analytics and machine learning Boston, MA – May 18th, 2023 – Foundry’s (the media, data, and martech division of IDG, Inc.) InfoWorld, the technology media brand committed to serving as the leading voice in emerging enterprise technology, today announced

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Environmental Policy

Environmental Policy International Data Group, Inc. is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental

2023 Customer Journey Poster

The tech buying process is complex! Given the role technology plays, especially in times of economic disruptions, IT decision-makers have a demanding role and need educational resources throughout the purchase process. Technology marketers need to target all levels of the IT organization with messages tailored to the right buyer at each stage of the process—but

News 05/02/2023

STUDY: Click-Through Rate Increases 220% on Ads Shown to Intent-Based Audiences

Foundry’s new study dives deeper into how intent-based marketing allows organizations to drive more impressions and engagement with their audiences Boston, MA, May 2, 2023 – Foundry, the media, data, and martech division of IDG, Inc., has released a new research report that showcases how using intent-based targeting from multiple sources performs more effectively and

Research: Increase ad performance by 2.5x with intent-based targeting

Marketing efficiency has been a hot topic throughout the last year. With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?  It all comes back to the basics. Market to those

News 04/27/2023

Organizations are advancing their digital strategies with AI

2023 Foundry Digital Business research reveals the status of where organizations are in their digital-first transformation. Boston, Mass. – April 27, 2023 – Foundry released today its 4th annual Digital Business research, which surveyed 898 IT decision-makers (ITDMs) in North America (60%), APAC (22%), and EMEA (17%) to gain a better understanding of where organizations

Digital Business Research 2023

The 4th annual Digital Business study, which surveyed 898 IT decision-makers (ITDMs) in North America (60%), APAC (22%), and EMEA (17%) was conducted to gain a better understanding of where organizations are in their journey towards becoming a “digital-first” business. Foundry defines “digital-first“ as approaching any new opportunity, or problem, with the assumption that the solution should be

Digital Business executive summary 2023

Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest in to assist their goals. According to the research, the majority of organizations (93%) have adopted or have plans to

If intent data is the foundation, engagement is the whole building

As a marketer, your goal is to learn enough about your prospects from campaign activities to facilitate productive conversations that drive growth. So how do marketers use intent data and engagement insights to reach that goal? In this blog, we discuss the difference between intent and engagement, how intent can be used to facilitate engagement,

The top 3 lead gen challenges currently faced by APAC marketers

As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads with limited resources. At a regional level, delivering these results requires a combination of both local resources and expertise, with many of the marketers we

News 04/13/2023

IDG, Inc. Appoints Steve Corrick to Senior Vice President of Events

Experienced international event leader joins IDG, Inc. to further expand its global event portfolio Boston, MA — April 13, 2023 — IDG, Inc., announced today the appointment of Steve Corrick to Senior Vice President of Events for IDC and Foundry. Corrick is a highly experienced international event leader, having run large event portfolios for UBM,

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Developers Portal

If you have any questions, please contact our Support team at intentsupport@foundryco.com. IP Address to Company Endpoint This endpoint translates IP addresses or domains/websites into company firmographic data. Note:Use the interactive interface to build your API query string. The URL below can be used to call the company endpoint by IP address.Replace [IP-ADDRESS-HERE] with the IP address and [YOUR-API-KEY-HERE] with your KickFire

Who is the CIO in 2023? An exclusive discussion with tech leaders

This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they navigate the impact of the current economic climate. To highlight key parts of the research, Foundry partnered with IDC/CIO Executive Council for a discussion, hosted

In search of content marketing’s perfect balance

The best content marketing is equal parts “content” and “marketing.” That seems laughably obvious, but it’s not easy to strike the perfect balance between creating high-quality content and an equally high-quality distribution plan so that potential buyers not only see your content, but actively engage with it. An equally strong commitment to both activities is

Technology Content Marketing: Benchmarks, Budgets, and Trends

Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores everything you need to know about content marketing

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Vendor comparison – Foundry vs. TechTarget

Foundry Digital engagement and seamless activation of global intent data Foundry supports marketing and revenue teams around the world with martech backed by rich intent, and lead generation tools to build strong sales pipeline. Decision-maker insights from activity on our award-winning editorial ecosystem fuel 150M+ proprietary records with qualified intent signals and a contact-level view

CMO Perspectives: Emma Roffey, VP Marketing EMEAR, Cisco

In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use of intent data, and a CMO dashboard. ABM/Intent focus Traditionally, Cisco focused on scaling rather than ABM. However, in the last year they have been

State of the CIO 2023 white paper

The CIOs’ ever expanding role Unlike years past, IT leadership isn’t bogged down by the mountain of functional and transformational work. Instead, CIOs are routinely sought after for their management and business expertise. They are taking ownership of new domains, and maturing as one of the preeminent executive strategic partners. Based on the 2023 State of

Does your content marketing deliver on a brand-to-demand scale?

As technology becomes pervasive in business, choosing the right products and services becomes increasingly critical for technology buyers and other stakeholders. The purchase decisions IT teams make can have an outsized influence on business performance. Technology marketers understand the opportunity – and the urgency – to influence buyers along each stage of this decision-making process,

Did intent data predict the winners of the Oscars?

“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a company obsessed with data, we set out to push the limits of intent data through popular culture. Intent data is ever-evolving in marketing and sales.

Event 03/16/2023

FutureIT Canada: Focus on Cloud

Reimagine Your Cloud Strategy. Attend this one-day virtual summit to hear successful Canadian tech leaders and CIO’s as they share their stories from the cloud.