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On the road: Dean Wootton, Pure Storage

Join Rick Currier for another dynamic episode as he converses with Dean Wootton, a partner marketing professional at Pure Storage. Discover Dean’s journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean’s unique approach to measuring success and

On the road: Rajashree Rammohan, Foundry

This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj’s firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results

Are marketers and IT aligned on AI initiatives?

There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a text from my mother-in-law saying “Name of AI program please” so she could more quickly and creatively write up the

News 03/28/2024

IDG Announces Key Foundry Leadership Appointments to Accelerate Growth and Innovation

President Mike Finnerty and Chief Revenue Officer Ann-Christel Graham bring combined media and technology expertise to Foundry’s tech-enabled strategy supporting the end-to-end buying lifecycle Boston, March 28, 2024 – International Data Group (IDG), the leading market intelligence and data company, announced today two key leadership appointments in its Foundry division to accelerate its growth strategy

On the road: Clarissa Gent, AWS

Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa’s story underscores the

Security priorities: a look ahead

According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents, as well as how organizations are planning to prevent security breaches, future budget plans for new security tools & solutions, and how AI is driving

On the road: Richard O’Connor, B2B Marketing

In this episode, Rick is joined by Richard O’Connor, CEO of B2B Marketing-Propolis. Listen in as they discuss the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing’s evolving role, gain actionable insights and strategic perspectives from industry leader Richard O’Connor. Tune in for practical advice on driving business growth

On the road: Angela Salerno, Cribl

Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing the intricacies of startup marketing, the duo navigates topics like understanding the full business apparatus, the importance of partner engagement and UX, and the challenges

Back to the future: DEMO’s legacy and impact on tomorrow’s technology

Sometimes you just want to see how products work. That’s the idea behind DEMO, in which technology vendors provide a “show and tell” experience of their new features or platforms, software, and hardware. Hosted by Keith Shaw, DEMO brings you the demonstration of a product, who it’s for, and how it works.

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DEMO

Episode 7: Propelix lets companies easily build their own generative AI chatbots Watch now Episode 6: Northern Light boosts market intelligence search through generative AI Watch now Episode 5: Blink empowers frontline workers with mobile intranet access Watch now Episode 4: Omilia deploys conversational AI to improve customer interactions Watch now Episode 3: Observe uses

On the road: Clint Oram, SugarCRM

In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ’ing and public speaking led him to start a tech company. The conversation unfolds to explore the origins of the Fuel Growth podcast, inspired by Clint’s

How to engage and market to cloud buyers

Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing cloud services and solutions, including: the complexity of the journey, who’s involved in each stage, and

Technologies taking center stage

We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.

News 03/04/2024

Latest CIO research finds IT budgets a barrier to tech adoption, despite increased funding

According to Foundry’s 2024 CIO Tech Poll: Tech Priorities study, ITDMs consider AI their most important priority, while cybersecurity improvements continue to claim healthy portions of budgets and attention. BOSTON Mass. (March 4, 2024) – Foundry, the media, data, and martech division of IDG, Inc. and publisher of CIO.com, released today its annual CIO Tech Poll: Tech

CIO Tech Poll: Tech Priorities Study

The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities study, 29% of IT decision-makers (ITDMs) cited AI-enabled tech as their most important technology project this year — up 23 percentage points from just 6%

On the road: Rachael Ferranti, Foundry

Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares her career journey from culinary beginnings as a grill master to her evolution into marketing leadership. The conversation dives into the nuances of partner marketing

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Cloud audience

Global coverage Audience data built to support buyer engagement around the world. Reach decision-makers. Surround buying teams. Foundry’s editorial brands serve as reliable sources of trends, news, best practices, and beyond across IT buying teams. “It was an absolute pleasure working with Foundry. The event execution was impeccable from start to finish, and the calibre

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Hardware audience

Global coverage Audience data built to support buyer engagement around the world Reach decision-makers. Surround buying teams. Foundry’s editorial brands serve as reliable sources of trends, news, best practices, and beyond across IT teams “The success of Lenovo Late Night IT would not have been possible without the partnership with CIO. The deep insights they

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Security audience

Global coverage Audience data built to support buyer engagement around the world. Reach decision-makers. Surround buying teams. Foundry’s editorial brands serve as reliable sources of trends, news, best practices, and beyond across IT teams. “Foundry’s end-to-end marketing services helped BMC Helix seamlessly and efficiently elevate our brand message.” Vidhya Srinivasan, VP Solution Marketing, BMC Helix

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Software audience

Global coverage Audience data built to support buyer engagement around the world Reach decision-makers. Surround buying teams. Foundry’s editorial brands serve as reliable sources of trends, news, best practices, and beyond across IT teams “Foundry proved to be multiple systems in one; we used to have different systems to track our web engagement, enrich the

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AI audience

Global coverage Audience data built to support buyer engagement around the world. Reach decision-makers. Surround buying teams. Foundry’s editorial brands serve as reliable sources of trends, news, best practices, and beyond across IT buying teams. “Foundry’s end-to-end marketing services helped BMC Helix seamlessly and efficiently elevate our brand message.” Vidhya Srinivasan, VP Solution Marketing, BMC

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Audiences

Global coverage Audience data built to support buyer engagement around the world. Start engaging your audience

State of the CIO in APAC

The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while working more closely with line of business executives when determining the business need of new technologies. Additionally, 91% of APAC CIOs anticipate their overall IT