MarketingFit Guide Series

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As […]

Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy

Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. […]

MarketingFit Guide to B2B Video Marketing That Works

Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating […]

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and […]

Crafting Personas to Engage the Empowered Tech Decision-Maker

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to […]