Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the…
Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager to explore or enhance their…
Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many strategies are missing the mark.…
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer,…
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications.…
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is…
