MarketingFit Guide Series

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the in-depth insights and expert tips necessary to help you ensure your marketing strategy is both sophisticated and successful. When used […]

Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy

Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager to explore or enhance their video marketing efforts to boost engagement and ultimately drive business. Tech marketers are mindful of the benefits that high-impact videos […]

MarketingFit Guide to B2B Video Marketing That Works

Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many strategies are missing the mark. So, how can you make sure you are creating compelling, memorable videos vs those that fall flat? The IDG MarketingFit […]

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

Crafting Personas to Engage the Empowered Tech Decision-Maker

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is a guide to assist marketers engage with their customers and create partnerships as organizations navigate through the digital transformation process. […]