Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing…
If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most important processes your organization can…
Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is getting more difficult, especially for technology organizations. Why has sales development become more…
Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a global survey of more than 500 B2B tech marketers, enthusiasm for ABM is…
The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that the Aerospike marketing team learned and are working to apply in 2022. IDG’s…
As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and they are here to stay. Demand for digital events remain strong even in…
In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her head and she mistakes it for a piece of the sky. This European…
One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And when these pieces share valuable content, more than half of tech buyers say…
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption of new technologies like cloud…
Foundry collaborated with BMC Helix to develop high-value content offerings within Foundry’s editorial environment, driving engagement with top IT executives and surpassing goals. The collaboration achieved an impressive 10.4% engagement rate. The client BMC is…
Foundry partnered with CDW to deliver high-touch events, uniting technology executives and partners in diverse settings such as elegant dinners, tastings, and sports games. The collaboration encompassed 38 events across 19 cities. The client CDW…
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In this post, we’re going to…
Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to potential buyers and hope for…
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key to success. Your sales team…
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a…
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the decision-making process. Personalized advice addresses…
More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior positions in IT. These buyers…
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is going to get personal. Don’t…
Foundry curated a unique content journey to identify engaged prospects and successfully delivered 350 leads to the client, with an average of 19% repeat visitors. The client A leading provider of backup and recovery for…
Foundry developed a custom event experience with immersive learning opportunities on IBM’s analytics offerings for over 1000 attendees. The client IBM is a global technology company that provides hardware, software, cloud-based services and cognitive computing.…
A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales funnel and turning them into buyers. However, lead nurturing strategies require consistent, personalized,…
A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never convert, no matter how many times your sales team calls them? It’s because…
A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only half the battle? All too often, we see businesses of all types and…
Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. Or maybe you’re watching market demand rise almost overnight. Whatever your case may…
Welcome to our ABM crash course series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs of account-based display advertising. At…
