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Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.

Blog

How Gen Z is Rewriting the Rules of IT Buying

Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a committee to recommend how the bank should adopt AI agents. She sees this as an important step toward her goal of becoming a manager in [...]

By Foundry • Research topic

Mar 04 2026

  • IT buyers journey
  • Research topic

How Gen Z is Rewriting the Rules of IT Buying

Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a committee to recommend how the…

By Foundry

Mar 04, 2026 • 4 mins

  • Content Marketing
  • tech marketing
  • tech purchase process

CIOs step into the AI spotlight 

CIOs continue on a business leader trajectory as they map out strategy, identify use cases, educate stakeholders, and serve as a change agent in the emerging era of AI. 

By Foundry

Nov 20, 2025 • 14 mins

Cybersecurity Awareness Month: A strategic moment for tech marketers

October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…

By Petra Bajdek

Oct 22, 2025 • 5 mins

  • cybersecurity
  • tech marketing

The AI advantage: tech to stay ahead of the curve

Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.

By Brian Stoller

Feb 05, 2024 • 8 mins

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The CSO’s Role & Priorities – Part 2

For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and purchasing plans are for the…

By Bob Bragdon

Jan 15, 2019 • 5 mins

5 tips to elevate your event marketing strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your…

By Foundry

Aug 12, 2019 • 4 mins

3 Quick Ways to Transition Your Physical Event Efforts to Virtual

Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…

By Foundry

Apr 14, 2020 • 2 mins

IT Leaders pandemic

How are IT Leaders Responding to the Pandemic?

Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging technologies year over year. In…

By Foundry

Apr 23, 2020 • 4 mins