Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. [...]
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the CIO study, I was fascinated…
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift in recent years,…
Last week, I had the privilege of co-hosting a dinner that brought together various titled, partner marketers from Workday, Dell, Salesforce, Microsoft, and Lookout to share their insights about managing partnerships and marketing strategies. The…
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look at what’s on the modern…
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a…
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All about tech buying teams, journeys, and priorities from a buyer-centric lens.
Build trust, foster lasting relationships, and be known in your market.
Demand creation, curation, and capture; generate interest, garner attention, and inspire action.
How to keep people engaged, maintain momentum, and drive decisions.
To avoid the types of havoc that bad data can wreak, ensure that you are working only with demand gen partners that maintain an ample proprietary data.
