Articles by Tukan Das
Blog
Connected data: the missing link in B2B audience engagement
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking about the gap that exists when it comes to connecting data for B2B go-to-market motions. The problem is as B2B data continues to explode, this [...]