Marketing tools

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the business. This research white paper based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research explores […]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing was greatly and quickly depended on. In fact, 1/3 of tech marketers say their organization was extremely or very successful […]

Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing cybersecurity protections, and improving the customer experience at the top of the list according to the 2021 State of the CIO research. In addition, more than half (57%) of CIOs say that the […]

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the important players, who holds the budget, and likelihood to seek a new data & analytics vendor. The research also […]

CSOs have always needed to stay agile as business risk is constantly evolving and transforming. The transition to work from home, immediate need for secure collaboration tools and the pivot from established command centers and labs kept security teams working around the clock. As security buyers look to the future, where are they spending their […]

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the cloud computing  purchase process. You’ll explore key fundamentals of the purchase process including: the important players, who holds the budget, and likelihood to seek a new cloud vendor. The research also details the top information sources […]

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences that marketers should familiarize themselves with before they start rolling on an ABM pilot. Fortunately, marketers can learn how to launch their own successful account […]

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the security technology purchase process. You’ll explore key fundamentals of the purchase process including the types of security purchases being made and who’s involved in each stage of the purchase process. The data […]

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in business increases and organizations upshift technology investments. This year’s study found that to maintain this responsibility, content consumption among ITMDs is on the rise, as […]

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the in-depth insights and expert tips necessary to help you ensure your marketing strategy is both sophisticated and successful. When used […]

Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you do just that. Explore what top tech content marketing performers are doing, top content types through the sales funnel, and insights on how to elevate […]

Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many strategies are missing the mark. So, how can you make sure you are creating compelling, memorable videos vs those that fall flat? The IDG MarketingFit […]