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This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a year in which the proportion…
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with…
Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you…
According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the potential to fundamentally change the way their company does business over the next…
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to maximize your sponsorship and get…
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between Laurie…
More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching their 40s, with the experience to hold senior positions in IT. These buyers…
Albeit for good reason, it’s been far too long since businesses were able to regularly function in an office setting. By the end of 2021, 85% of organizations will have begun their return to a…
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing…
Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing cybersecurity protections, and improving the customer experience at the top of the list…
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including:…