The technology purchase process is complex and customers are looking to their vendor partners for help. Depending on the technology being purchased, IT decision-makers rely on specific information sources and individuals to help them navigate the buyer’s journey.
John Gallant, enterprise consulting director for Foundry shares key findings from the Role and Influence of the Technology Decision-Maker research and what it means as far as opportunities for tech marketers
Watch the video and reach out to share your ideal customer profile – by company size, region, industry sector, etc. – so we can customize the results to to help you shape your marketing strategy.
