The Intersection Newsletter
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Moving Beyond Amplification, Building a Strong Social Strategy
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage
Connecting You to a Global Community of Tech Buyers [Infographic]
Our enhanced website is here, and we are so excited to share these updates with you! Whether you are a long-time visitor or have not yet had a chance to
Welcome to the New IDG.com
We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is
2020 Customer Journey Poster
Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you
IT Leaders’ Response to the COVID-19 Pandemic [Infographic]
Starting out 2020, technology initiatives were filled with promise. More than half, 59%, of IT leaders expected their IT budgets to increase over the next 12 months while only 7%
CIO COVID-19 Impact Study
If you had asked IT leaders in the beginning of 2020 about their upcoming tech initiatives plans and expectations for IT budget growth, the answer would have been promising. COVID-19
Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored by IDG). The majority of tech marketers (52%)
What Does the Crystal Ball Tell Us? Nothing, But History Might.
Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult decisions be aided by the benefit of that
How are IT Leaders Responding to the Pandemic?
Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from
A 3 step guide to 1:1 account-based marketing
The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It’s the hyper-targeted, whale-hunting
Transitioning to Digital: 4 Digital Event Types and How to Use Them
As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are being offered up as ways to leverage the
2020 State of the Network Executive Summary
To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current
2020 State of the Network Study
The 2020 State of the Network research was conducted to better understand the role of the networking professional by looking at their level of collaboration with business leaders, their current
IDG’s Brands Serve Unprecedented User Demand with Focused, Quality Content
IDG’s global portfolio of trusted editorial brands continues to serve its worldwide audience of IT decision-makers and technology consumers throughout the COVID-19 pandemic. Our editors didn’t miss a beat in
Helping IT Lead “Business as Usual” Operations in a Work from Home Environment
For more than 50 years, IDG’s global enterprise brands have represented communities of IT decision-makers in multiple languages across the globe. Together we have seen the technology and business landscape
Surrounding Your Life with Tech: Insights to Work, Educate & Play @ Home
IDG’s global network of B2C publications are where transaction happens, providing expert advice on purchasing technology, and getting more from the tech our readers own. We are seeing unprecedented demand
IDG Launches New Resource for Channel Partners During COVID-19 Pandemic
As COVID-19 concerns continue to escalate, and the economic ramifications ring out across the industry, the technology channel is being tested to the limit. IDG’s Channel publications in Asia are
CIO Tech Poll: Tech Priorities 2020 Executive Summary
The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.
CSO Pandemic Impact Survey
Due to the COVID-19 pandemic, social and work restrictions have been in place in many areas throughout the United States since mid-March. To get a better understanding of how organizations
CSO Pandemic Impact Survey
With the imposition of social and work restrictions imposed by governments and businesses in response to the novel coronavirus COVID-19, organizations around the U.S. are coming face-to-face with the new “normal”,
Security Impact of COVID-19 [Infographic]
Based on the CSO Pandemic Impact Survey, which was fielded between March 19-23, 2020, this infographic outlines how COVID-19 is affecting the security within organizations. As employees rapidly transitioned to
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of
Understanding the Tech Initiatives & Priorities of Today’s CIOs
It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies
MarketingFit Social Media Marketing 101
Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to