The Intersection Newsletter
Subscribe for the latest marketing and technology insights from Foundry
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from
A 3 step guide to 1:1 account-based marketing
The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It’s the hyper-targeted, whale-hunting
Transitioning to Digital: 4 Digital Event Types and How to Use Them
As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are being offered up as ways to leverage the
2020 State of the Network Executive Summary
To position their organization for future growth, IT decision-makers are eyeing several new technologies. This executive summary, based on the 2020 State of the Network research, looks at the current
2020 State of the Network Study
The 2020 State of the Network research was conducted to better understand the role of the networking professional by looking at their level of collaboration with business leaders, their current
IDG’s Brands Serve Unprecedented User Demand with Focused, Quality Content
IDG’s global portfolio of trusted editorial brands continues to serve its worldwide audience of IT decision-makers and technology consumers throughout the COVID-19 pandemic. Our editors didn’t miss a beat in
Helping IT Lead “Business as Usual” Operations in a Work from Home Environment
For more than 50 years, IDG’s global enterprise brands have represented communities of IT decision-makers in multiple languages across the globe. Together we have seen the technology and business landscape
Surrounding Your Life with Tech: Insights to Work, Educate & Play @ Home
IDG’s global network of B2C publications are where transaction happens, providing expert advice on purchasing technology, and getting more from the tech our readers own. We are seeing unprecedented demand
IDG Launches New Resource for Channel Partners During COVID-19 Pandemic
As COVID-19 concerns continue to escalate, and the economic ramifications ring out across the industry, the technology channel is being tested to the limit. IDG’s Channel publications in Asia are
CIO Tech Poll: Tech Priorities 2020 Executive Summary
The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of these technologies.
CSO Pandemic Impact Survey
Due to the COVID-19 pandemic, social and work restrictions have been in place in many areas throughout the United States since mid-March. To get a better understanding of how organizations
CSO Pandemic Impact Survey
With the imposition of social and work restrictions imposed by governments and businesses in response to the novel coronavirus COVID-19, organizations around the U.S. are coming face-to-face with the new “normal”,
Security Impact of COVID-19 [Infographic]
Based on the CSO Pandemic Impact Survey, which was fielded between March 19-23, 2020, this infographic outlines how COVID-19 is affecting the security within organizations. As employees rapidly transitioned to
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of
Understanding the Tech Initiatives & Priorities of Today’s CIOs
It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies
MarketingFit Social Media Marketing 101
Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to
Event Marketing in a Crisis Environment
In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and
MarketingFit Content Marketing 101
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
2020 State of the CIO White Paper
As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State
2020 IDG Partner Marketing White Paper
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps
2020 IDG Partner Marketing Study
First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in
CIO Tech Poll: Tech Priorities 2020
The CIO Tech Poll: Tech Priorities 2020 research outlines the technology areas that IT leaders will focus on in the upcoming year and measures the spending direction for each of
How Do Developers Achieve Success?
When it comes to the technicalities within the tech purchase process, such as ensuring efficient software integration or researching new tools and solutions, who do tech leaders rely on? The
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and