In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships.
Gabie Boko is the CMO of NetApp
About NetApp:
NetApp, Inc. is an intelligent data infrastructure company that provides unified data storage, integrated data services, and cloud operations (CloudOps) solutions to enterprise customers. The company is based in San Jose, California. Founded in 1992 with an initial public offering in 1995, NetApp offers cloud data services and data storage management for top companies world-wide. Learn more at https://www.netapp.com/
