According to IDG’s 2020 Cloud Computing Survey, 32% of organizations’ total IT budget will be allocated to cloud computing over the next 12 months – opening huge opportunity for cloud solution providers. With cloud being a game changer for business strategy, it is not surprising that 92% of organization’s say their IT environment is in the cloud to some extent today, and this is expected to grow to 95% 18 months from now. Compiling insight from IDG’s buyers’ journey research – 2020 Role & Influence of the Technology Decision-Maker and 2019 Customer Engagement – this cloud specific research guide outlines who’s involved in the cloud purchase process, the content types and sources cloud buyers rely on, and their likelihood to seek out a new vendor. Cloud continues to be a leading topic of interest, with 50% of ITDMs registering for cloud-focused events, like IDG’s upcoming The Multicloud Advantage: Digital Innovation, Agility and Resilience virtual event.

Key Findings:

  • The shift to cloud continues as 32% of total IT budget is expected to be allocated to cloud computing within the next year.
  • The majority of cloud computing purchases to be made within the next 6-12 months will be additional purchases that IT leaders were planning to make regardless of recent events.
  • 42% of cloud-focused ITDMs are likely to seek a new vendor when making quick purchase decisions – factors driving this include current product/service did not meet security needs and increased cost.
  • Only 40% of cloud computing-specific downloaded content has provided value to tech decision-makers in the last 12 months. The majority expect their cloud content consumption to increase in the next 6-12 months (48%).

Download the cloud sample slides for additional guidance on how to best market cloud solutions. The sample slides are just a glimpse of the researchrequest a meeting with an IDG sales executive to walk through the full cloud computing purchase process to help you better understand how to market cloud products and services in today’s business climate. 

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