Foundry Customer Journey Research
04/22/2019
For more than 10 years, Foundry (formerly IDG Communications) has been exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. We have continued to evolve the research by highlighting specific technologies, expanding content sources, and more. Here you can find all of the assets you need to enhance your customer journey knowledge and tips for engaging with today’s tech decision-makers.
RESEARCH:
WHITE PAPER:
- Buyers stand by trusted information sources amid signs of fraying vendor loyalty
- Accelerated Digital Initiatives Expands the Need for Relevant Tech Content
POSTER:
- 2020 Customer Journey Poster
- 2018 Customer Journey Poster
- 2016 Customer Journey Poster
- 2015 Customer Journey Poster
Interested in learning more and diving deeper into the results? Request a meeting with a Foundry sales executive to walk through the research.