How to hire and train high-performance sales development teams

In theory, responding to inbound prospects and transforming MQLs into SQLs isn’t rocket science. But doing this at scale is where the challenges typically begin with sales development.

On average, sales development teams generate around 30% of the leads exploited by account executives. Yet as we’ve seen, sales development is different. Staff turnover is high. Hiring new recruits and training them is a time-consuming and specialised process.

The bottom line: it’s not always easy to manage sales development teams within a traditional sales organisation. It’s our job to address that challenge.

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