Domo partnered with Foundry to build a media strategy for their embedded analytics solution, Domo Everywhere, and visually represent the State of the CIO research for their senior-level IT target audience, with CIOs spending over 3 minutes on the landing page.
Integrated research campaign
Domo partnered with Foundry to build a media strategy for Domo Everywhere, Domo’s embedded analytics solution. Focusing on a show vs. tell approach for their senior-level IT target, Domo and Foundry decided to use Domo Everywhere to visually represent the much-anticipated State of the CIO research. This study is a trusted source of peer insights for CIOs, helping them determine what type of CIO they are and data to benchmark roles and responsibilities. The program included a CIO Assessment Tool and dashboard landing page built in Domo Everywhere and hosted on CIO.com. Learn more in this case study video: