Based on Foundry’s 2026 Role & Influence of the Technology Decision-Maker research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, and the information sources they rely on.
Download the white paper to get deeper insight into:
- Who is involved in each stage of the tech purchase process and how many individuals make up the tech buying committee.
- The information sources that ITDMs rely on throughout the purchase process.
- What prompts ITDMs to seek a new vendor for a technology purchase.
- Content preferences among different generations (Boomers vs. Gen X vs. Millennials vs. Gen Z).
- Regional-specific research findings from North America, EMEA, and APAC.
