How BMC Helix generates awareness through high value content

BMC is a global leader in innovative software solutions that enable businesses to transform into digital enterprises for the ultimate competitive advantage.

Client challenge

BMC Helix is the newest evolution of IT service management that allows companies to capitalize on new and innovative technologies without huge resource investments. Awareness and education are crucial for adoption and consideration of BMC Helix solutions

Campaign objective

Create a series of high value content offerings that drives engagement, generates awareness and provokes thought leadership for BMC Helix. Leverage Foundry’s quality editorial environment to engage with top IT executives

Program strategy & solution

Using a mix of custom, Foundry-created content, and existing, BMC-supplied content, Foundry developed an online content hub that aimed to engage and inform top IT leaders about the benefits of cognitive service management solutions. The content hub was strategically created with clear navigation and seamless design to highlight the diversity of content hosted on the hub.With a strong balance of thought leadership and solutions-oriented content, the hub provided a full-funnel experience for Foundry’s audience of CIOs and technology decision-makers. To support the campaign and drive traffic to the content hub, Foundry layered in an integrated mix of high-impact display, social, native, video and demand gen to the campaign. Overall engagements and time spent on the hub continue to trend upward, exceeding BMC’s goals and Foundry benchmarks.

“Foundry’s end-to-end marketing services helped BMC Helix seamlessly and efficiently elevate our brand message. We trusted Foundry to create a suite of custom content for us, culminating in a fresh and educational brand story that resonated with our target audience. The success of the campaign is evident through engagement tracking metrics and our continued partnership.”

— Vidhya Srinivasan, VP Solution Marketing, BMC Helix