Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. [...]
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Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed
As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to
Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers
Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State
It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech
In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic
IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal
As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of
“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, our keynote speaker at AGENDA19. She was describing
As digital business transformation continues to evolve, so does the role of technology decision-makers. While IT decision-makers (ITDMs) have always played an integral role in the tech purchase process, they
Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech edition of the Content Marketing Institute’s latest study
If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit
2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value
The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision?
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and
For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology
For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and