The Intersection Newsletter
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8 Tips to Drive the ROI of your Email Campaigns
Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. Email continues to provide the best
5 Essential Metrics Marketers Should Measure in 2020
In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers
Moving Beyond Amplification, Building a Strong Social Strategy
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage
Welcome to the New IDG.com
We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is
Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored by IDG). The majority of tech marketers (52%)
What Does the Crystal Ball Tell Us? Nothing, But History Might.
Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult decisions be aided by the benefit of that
How are IT Leaders Responding to the Pandemic?
Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from
Transitioning to Digital: 4 Digital Event Types and How to Use Them
As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are being offered up as ways to leverage the
IDG’s Brands Serve Unprecedented User Demand with Focused, Quality Content
IDG’s global portfolio of trusted editorial brands continues to serve its worldwide audience of IT decision-makers and technology consumers throughout the COVID-19 pandemic. Our editors didn’t miss a beat in
Helping IT Lead “Business as Usual” Operations in a Work from Home Environment
For more than 50 years, IDG’s global enterprise brands have represented communities of IT decision-makers in multiple languages across the globe. Together we have seen the technology and business landscape
Surrounding Your Life with Tech: Insights to Work, Educate & Play @ Home
IDG’s global network of B2C publications are where transaction happens, providing expert advice on purchasing technology, and getting more from the tech our readers own. We are seeing unprecedented demand
IDG Launches New Resource for Channel Partners During COVID-19 Pandemic
As COVID-19 concerns continue to escalate, and the economic ramifications ring out across the industry, the technology channel is being tested to the limit. IDG’s Channel publications in Asia are
CSO Pandemic Impact Survey
With the imposition of social and work restrictions imposed by governments and businesses in response to the novel coronavirus COVID-19, organizations around the U.S. are coming face-to-face with the new “normal”,
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of
Understanding the Tech Initiatives & Priorities of Today’s CIOs
It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies
Event Marketing in a Crisis Environment
In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our
How Do Developers Achieve Success?
When it comes to the technicalities within the tech purchase process, such as ensuring efficient software integration or researching new tools and solutions, who do tech leaders rely on? The
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and
Security Priorities Blog Series – Part Three: Keeping a Strategic Focus is Difficult
When a security team can focus more of their time addressing strategic issues, as opposed to tactical ones, we know that a host of benefits can flow from that. Less
It’s Time for Content Marketers to Narrow the ‘Value Gap’
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one
Partner Marketing Executives Share Their Top Challenges
Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help
Security Priorities Blog Series – Part Two: Where Security Falls Down
While it’s necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down.
Security Priorities Blog Series – Part One: Top Priorities for Next 12 Months
There’s an old saying, “you can’t fix something until you admit it’s broken.” I’m often drawn back to that when I look at how businesses are addressing security and the
IDG Editorial: Unprecedented Quality at Scale
Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced