The Intersection Newsletter
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Understanding RTO in the Post-Vaccine Era
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment,
Overcome people retention challenges in sales development
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look
Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to
4 Tips for Building Stronger Relationships through Virtual Events
IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for many to connect on. Many months later, we all
A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that
Tech Marketing Survey: More Digital, More Metrics that Matter
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted
4 Essential Elements to Incorporate into your ABM Strategy
While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to
International Women’s Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for
Continue Your Black History Awareness/Celebrations with These 6 Resources
The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black
First-Hand Look at the 2021 CIO Priorities
The 20th annual State of the CIO is coming after one of the most unique years in the report’s history. This edition of the study looks at previous topics such
4 Social Media Marketing Trends to Carry into 2021
It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is for sure, it’s that social media has proven
Get to Know IDG’s Highly Connected Consumer Audience
As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the passionate consumers looking to enhance their digital lifestyles.
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the
3 Content Marketing Tips from INBOUND
IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and
ABM ROI Series: 3 Proven Sales Orchestration Plays
Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce
ABM ROI Series: How to Decide Which Metrics Matter Most
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we
ABM ROI Series: The Value in Running a Cohort Analysis
Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field
Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology’s value is being realized and
Massachusetts Tech Companies Unite Around Social Justice, Taking Steps for Action
The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed the importance of the Black Lives Matter movement,
IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just
60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the world,” a quote often attributed to Gandhi, is
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager