Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. [...]
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Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, data and analytics is among the top two
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology,
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales
B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption
There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it's what B2B has been missing. Are you prepared?
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond.
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you
We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing…
Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is getting more difficult, especially for technology organizations. Why
Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a global survey of more than 500 B2B tech
As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and they are here to stay. Demand for digital
In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her head and she mistakes it for a piece
One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And when these pieces share valuable content, more than
Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account’s activities. Encompassing an ABM program’s functions from start to finish, orchestration makes small nuances simple and
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption
Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50%
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the
We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing which innovations are worth spending for — with
Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. According to IDG: 67% of enterprises agree that