Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. [...]
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This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they
How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?
No one can be certain of the full impact Generative AI will have on content production and consumption, but two things are certain: the impact will be huge, and AI
“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a
When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy. All too
In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier,
This week we introduced one of the most significant developments in the nearly 40-year history of CIO: an entirely new brand platform and design system. It’s the result of a
February 17th, 2023 marks one year since we made a bold move to rebrand our nearly 60-year old company, IDG Communications, to Foundry. In serving the technology community for over
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long,
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments.
Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek
Unless you’re in the field, marketing jargon can sound like a foreign language. Us marketers love our acronyms and abbreviations – that’s for sure. From ABM to ICPs and CTAs,
Turning from static account lists and combining intent sources for fuller coverage Account-based marketing (ABM) strategies can bring businesses closer to their best opportunities, at the right time, delivering real
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the
If you work in the field of B2B marketing or ABM, you’ve most likely heard the term “orchestration” before – and if you have, you likely know that ABM Orchestration
Following the recent launch of the Foundry (an IDG Inc. Company) brand, as the now #1 provider of B2B tech leads globally we are positioned to deliver on the promise
For some time now, B2B gifting has been closely associated with account-based marketing. It makes sense when you think about it. Gifting is a great tactic for personalizing your buyers’
We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for
We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready
The most experienced ABM marketers usually start out with one or two marketing technologies as they build their first ABM campaigns and prove the value of the account-based model to
I recently had a state-of-the-business discussion with the event sales leadership and team at large. It’s a conversation that I like to have once a quarter to ensure that our
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.In B2B markets, power
The relationship between brand and story The first time I heard the word “brand,” I was maybe 10 years old. My dad came home with a short iron rod as