ABM pros in Europe have big problems with US intent data. Here’s why.
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long,
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Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
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How Gen Z is Rewriting the Rules of IT Buying
Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a [...]
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Top 30 account-based marketing and intent data statistics to know
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments.
What’s on the agenda for security leaders?
Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek
58 acronyms and phrases every B2B marketer should know | updated 2023
Unless you’re in the field, marketing jargon can sound like a foreign language. Us marketers love our acronyms and abbreviations – that’s for sure. From ABM to ICPs and CTAs,
Three ways to better leverage intent data in your ABM strategy
Turning from static account lists and combining intent sources for fuller coverage Account-based marketing (ABM) strategies can bring businesses closer to their best opportunities, at the right time, delivering real
Top 7 Demand Gen Red Flags (and how B2B marketers should address them)
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet
Can martech lead us back to the empathy at the core of marketing in 2023?
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the
Anatomy of a successful ABM orchestration
If you work in the field of B2B marketing or ABM, you’ve most likely heard the term “orchestration” before – and if you have, you likely know that ABM Orchestration
ABM gifting works: A one year look back at demo incentives, customer marketing, & more
For some time now, B2B gifting has been closely associated with account-based marketing. It makes sense when you think about it. Gifting is a great tactic for personalizing your buyers’
Lead scoring strategy to improve your pipeline
We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready
Why do we need an ABM platform if we already use a marketing automation platform?
The most experienced ABM marketers usually start out with one or two marketing technologies as they build their first ABM campaigns and prove the value of the account-based model to
What no event marketer ever wants to hear from their sales department
I recently had a state-of-the-business discussion with the event sales leadership and team at large. It’s a conversation that I like to have once a quarter to ensure that our
Are you getting the full picture from your intent data supplier?
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.In B2B markets, power
6 storytelling tricks to help you create an emotional connection with your customers
The relationship between brand and story The first time I heard the word “brand,” I was maybe 10 years old. My dad came home with a short iron rod as
Does your content marketing deliver on a brand-to-demand scale?
Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central to this “brand-to-demand” approach.
Six ways ABM programs fail & how to fix them
Implementing ABM software can seem like a tall order. We’ve seen it all after onboarding hundreds of customers making the switch to ABM, and helping clients expand their ABM strategy.
ABM & intent benchmarking study: success inspires a year of accelerated investment in Europe
European B2B technology companies continue to invest heavily in ABM for a good reason: they know that account-based strategies work. This is the main conclusion of Foundry’s latest ABM and Intent
Website conversion rate
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total
4 reasons your ABM program isn’t living up to expectations
One of the worst feelings is when you try something new – whether it be a restaurant, movie, or product – and it just doesn’t live up to your expectations.
6 things award-winning ABM campaigns have in common
Account-based marketing (ABM) campaigns are among the biggest buzzwords in martech, along with “predictive” and “intent data.” However, building a successful (let alone, award-winning) ABM campaign isn’t easy. Over the
Get it together: how SDR, Sales and Marketing alignment can power your pipeline
By Josh Lord It’s been more than a couple of years since the Sales Development Representative (SDR) role was based purely around the traditional sales floor method of cold calls
Here’s how organizations are falling short addressing cyber risk
Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been on a growth path in that regard for
Don’t play with FIRE, unless you’re a B2B marketer
In an episode of “Ask an ABM Expert,” Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we’re going to summarize episode 6 and dive into why
Creating your ABM target list using firmographics
Building your target account list is the first step in any good ABM strategy, but it can be tricky. Let us show you how to build one using firmographics. The