Business Value Exchange Models Future of Content Marketing
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional
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Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
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Tracking success: Partner marketing insights from a dinner at Denver’s Union Station
Our recent partner marketing dinner in Denver brought together some of the brightest minds in the industry. Connecting marketing leaders from Palo Alto Networks, Cloudera, Workday, Automation Anywhere, Elastic, and [...]
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3 Steps for Combating Low Viewability with Programmatic Buying
According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their digital media budgets to